It’s extremely gratifying to see a so-called “theory of change” come alive in concrete language, narrated by a reporter and with videos that feature the voices and opinions of the people who are actually affected and do the affecting.
Let’s say, on average, I listen to Spotify one hour per day and 3% of that time is spent listening to ads. Each month I’d listen to 30 hours of Spotify and about an hour of that time would be spent listening to ads. This begs two interesting questions …
Bill Gates and Warren Buffett are two of the wealthiest individuals on the planet, and they have each pledged to give away the majority of their fortunes to alleviate poverty. Here’s a lesser known commonality: they both worked as paperboys.
What’s important is not always interesting and what’s interesting is not always important. How do we turn the broccoli of news into mouth-watering milkshakes so that it can compete for our fragmented attention that is naturally drawn to dramatic series like House of Cards, or the latest updates about sports, technology and celebrity gossip?