Why Media? Part I: Broccoli Milkshakes

Why Media? Part I: Broccoli Milkshakes

What’s important is not always interesting and what’s interesting is not always important. How do we turn the broccoli of news into mouth-watering milkshakes so that it can compete for our fragmented attention that is naturally drawn to dramatic series like House of Cards, or the latest updates about sports, technology and celebrity gossip?