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Is Your Attention Worth 16.6 Cents per Minute?
Let’s say, on average, I listen to Spotify one hour per day and 3% of that time is spent listening to ads. Each month I’d listen to 30 hours of Spotify and about an hour of that time would be spent listening to ads. This begs two interesting questions …
Why Media? Part II: Journalism As a Service
Bill Gates and Warren Buffett are two of the wealthiest individuals on the planet, and they have each pledged to give away the majority of their fortunes to alleviate poverty. Here’s a lesser known commonality: they both worked as paperboys.
Why Media? Part I: Broccoli Milkshakes
What’s important is not always interesting and what’s interesting is not always important. How do we turn the broccoli of news into mouth-watering milkshakes so that it can compete for our fragmented attention that is naturally drawn to dramatic series like House of Cards, or the latest updates about sports, technology and celebrity gossip?